Paper on what gets people to adopt new practices

I've already mentioned two earlier papers I've published on the adoption of a new conservation planning framework (Conservation by Design 2.0, or CbD 2.0 for short) being rolled out by The Nature Conservancy. Those covered knowledge diffusion and how 'boundary spanners' can increase it. The latest (probably the last) paper from that research is now available here:
https://journals.sagepub.com/doi/full/10.1177/1086026619880343 

Here's the submitted version of the article (not the nicely formatted one, which you need a subscription for): http://fish.freeshell.org/publications/Reddy2019-BehaviorChange.pdf

This paper is not very accessible to a broad audience, so here's a short summary:
Reddy et al. 2019 looked at the adoption of a new conservation planning framework (Conservation by Design 2.0) being rolled out by The Nature Conservancy. Some staff & teams were early adopters, but it was slow to spread. But people who worked on projects with early adopters from different teams were more likely to use the new practices. Having early adopters work with people from different teams who are slower to change can speed exposure to new ideas and help everyone to learn and adapt. Supervisors should encourage talent-sharing and learning exchanges so this happens more.

That's about it!