Sunday, December 9, 2012

Vegan Vs. non-vegan perceptions of vegan cheeses

Wine & Vegan Cheese Party

OK, I promise this is the last "kitchen science" post for a while (and yes, I realize that this post is pretty weak science). There was just too much interesting data for me to resist giving it some proper space and discussion. The basic idea is that we had a wine and vegan cheese party (click the link for more details), and I thought it would be fun to collect some data.

I often hear vegans saying how various vegan cheeses are "just like the real thing," while non-vegans never seem to have the same perception. However, despite not thinking they are much like cheese, they still sometimes enjoy them on their own merit. My hypothesis was that vegans would have slightly higher flavor ratings, but much higher "cheesiness" ratings. I also thought that good flavor would only be weakly correlated with cheesiness (since something that isn't much like cheese could still be delicious).

Before I dive into the data, a quick side note. Modern cheese is generally made with pure cultures of starter bacteria: usually species from the Lactococcus and Lactobacillus (with many others used for certain kinds of cheeses). Since we didn't have access to these cultures, we simply used "rejuvelac," which is basically fermented sprouted grain (which tastes like a mix of foot stink and cheese soda). This mostly includes slightly different species of Lactobacillus (e.g. L. acidophilus) and some other bacterial genera. A really interesting experiment would be to make some of these recipes with pure cheese cultures and compare to the results you get with rejuvelac. Anyway, on to the data!

I created simple data sheets that asked each responded whether they were vegan or not (7 vegans and 6 non-vegans responded), whether they would eat any of the cheeses again (all 13 respondents said yes), and to rate each of twelve vegan cheeses on a scale from 1 (ugh) to 5 (meh) to 9 (wow!) for both taste and cheesiness. Note that if this was real science, tasting should have been done by individuals in isolation under controlled circumstances, rather than at a party. Perceptions will change based on what others think, the crackers used, the order eaten, portion size, and many other variables. But controlled experiments make for lousy parties, so we kept it informal.

We had 15 cheeses, but I only planned for 12 of them (guests brought the other 3) so only 12 were on the data sheet. As a result, there were not enough ratings of the other three to be analyzed, but I included the ratings on the full spreadsheet of results.

Overall, vegan and nonvegan ratings were much closer than expected. Across all cheeses, vegans assigned a mean flavor of 6.1 vs 6.0 for non-vegans. Vegans gave an average 5.2 on cheesiness vs. 4.9 for non-vegans (a bigger difference than for flavor, but still surprisingly close). However, I did note that the commercial cheeses were rated lower by non-vegans than vegans, as shown in the graphs below. Homemade cheeses were both rated higher, and were easier for vegans and non-vegans to agree on.

I was guessing that flavor wouldn't have much correlation to cheesiness, but they were better matched than I expected. It's hard to see much from the raw data (each person's rating of each cheese plotted individually):
It is clear that there's a lot of variation, but that there is a general weak positive trend. This is a lot easier to see if you aggregate the ratings of flavor and cheesiness by cheese (so that there are only 12 data points):
The R2 value is still not terribly high, but the fact that this is a linear relationship is a lot more clear here. While that suffices for testing the two hypotheses, naturally I was also curious about which cheeses were the most popular, and how much variation there was. The following two graphs show the mean flavor and cheesiness ratings (for all recipients), with error bars showing standard deviation. Note that a single respondent (my wife Sarah) doubled the standard deviation for the goat cheese (she was atypical in her strong dislike of it).

Then I realized that I also wanted to be able to show the full range responses, so I redid those two charts with the minimum and maximum ratings instead of standard deviation. Note that the two graphs above were redone to be more clear as an example for a workshop on good (and bad) chart design, but the following two were not.

In particular I think it's interesting that only the Mozzarella and Goat Cheese received maximum scores for cheesiness (each got a nine from a vegan and another one from a non-vegan), and that there was a wider range of opinions on cheesiness than there was for flavor.

Still hungry for more breakdowns of the data? The full spreadsheet contains the raw data, the charts, and several other summaries not provided here. At some point, you just have to say "enough."

Sunday, October 21, 2012

Does microwave power influence heating time and efficiency?

Microwave Effiency Test
We have two microwaves in the kitchen at work, and while waiting for our food to heat up, there is always debate over how much faster one of them is. I also found myself wondering whether the faster one used more or less energy to produce the same amount of heat.

In order to test this, I used a Kill-a-watt meter to measure energy use, and timed how long it took in various microwaves to heat 12 oz of water from 66.5 F to boiling (measured by the appearance of bubbles on the top surface of the water), which should have taken 0.033 kWh. I was guessing that the microwaves listed as using more power would both heat it up faster, and use more energy.

The results are below. I was surprised how inefficient the microwaves were, even if they had performed to the specifications in the manual (and they did not). Theoretical efficiency varied from 64% to 70%, but actual efficiency varied from 42% to 67%.

Essentially, higher power microwaves tend to heat up water faster,but it's not a strong linear relationship. There's almost no relationship between energy use and heating time. Also, while in general higher power microwaves use more energy to perform the same task, that wasn't as clear as expected either. For the two microwaves on the 4th floor at work (the ones I use), the faster one of the two was only 10% faster but used roughly the same amount of energy. However, I should note that since the energy meter only reported use to the nearest 0.01 kWh, the precision for energy use is pretty low. I came up with a combined metric (seconds to heat the water times energy use) to give them points both for efficiency and speed, and there was quite a bit of variety there as well.

Elapsed seconds Total Energy Used, kWh Actual Efficiency Labeled Efficiency Labeled Power Use, W Labeled Power Output, W Time * Total Energy
209 0.05 66.7% 65.0% 1000 650 10.450
197 0.05 66.7% 70.0% 1000 700 9.850
195 0.07 47.6% n/a 1300 n/a 13.650
232 0.07 47.6% 64.0% 1250 800 16.240
172 0.08 41.7% 68.8% 1600 1100 13.760
217 0.07 47.6% 66.7% 1350 900 15.190
168 0.07 47.6% 64.1% 1560 1000 11.76
243 0.08 41.7% 66.7% 1350 900 19.44

Wednesday, October 17, 2012

Does real sugar make Mexican Coke taste better?

UPDATE: Newer results are now at the bottom of this article.

If you live in a big city, chances are that you've heard the hype about Mexican Coke, and seen it for sale in hip indie bakeries, food trucks, and coffee shops. In case you haven't, since Mexican Coke is made from "real sugar" some people go nuts for it, and extoll its virtues to anyone who will listen. However,  I was somewhat suspicious the difference was so clear, since high fructose corn syrup is about 55% fructose and 42% glucose (very similar to the 50 / 50 split of table sugar aka sucrose), and the ingredients are otherwise identical. Other than the different type of sugar, the only other difference is that Mexican Coke has 85 mg sodium instead of 45 mg for American Coke.

I decided a good old double-blind taste test would be a good way to find out. If you're not familiar with "double-blind" studies, they ensure that the person running the experiment can't unconsciously bias the results. Why does that matter? The expectations of observers can lead to people believing that horses can do math. As I was planning the test, I found one double-blind test that found some people can tell the difference (but prefer American Coke), one test that claimed to be blind (although the tasting comments make it clear it was not) which found Mexican Coke clearly superior, and plenty of non-blind taste tests where people confirm their belief that Mexican Coke is way better.

I had several people tell me that there was a really noticeable difference in taste between the two kinds of Coke. Some people described American Coke as tasting "fake" or "chemically" or even having "an arsey aftertaste," while Mexican Coke tastes "more natural," or has "a much more complex flavor." To find out if that was true I wanted the test to have four samples: two Mexican Coke and two American Coke (see the note at the bottom as to why four samples instead of three). If the taste difference was clear, tasters should be able to correctly match the two pairs of identical samples. Ideally I would have used American coke in a glass bottle, but I couldn't find it so I ended up using one sample of canned American coke, and one sample of American coke in a plastic bottle. All Cokes were as fresh as possible, and kept at the same temperature in a mini fridge for several hours before the experiment.

For the experiment, I set up four identical cups for each taster, arranged in rows. I labeled each row with a letter (a through d), and poured in 1 oz of each Coke into the sample cups so that each taster had the same set of four samples. I then asked a colleague (who didn't know which kind of coke corresponded to which letter) to replace the letters with numbers with me out of the room (so I wouldn't know which kind of coke corresponded to each number either). We then brought in 7 more tasters (nine total), and gave each one a data sheet to indicate which samples they thought were identical, which one(s) were their favorite, and if they were a regular drinker of Coke (EDIT: I ran two follow-up tests later, see below for details).

The basic finding was that while many of the tasters thought we tasted a difference, none of us correctly identified that the first two samples were the same (Mexican Coke), and the second two samples were the same (American Coke). Only one taster correctly identified either pair (she correctly identified that the American Coke samples were the same, but thought that the two Mexican Coke samples were different). Thus, I conclude that Mexican Coke and American Coke do not have a strong enough difference in flavor to be readily detectable.

That doesn't mean that Mexican Coke isn't perceived as better with your eyes open; it may be all in your head, but if you enjoy Mexican Coke more that is real to you. After all, even when they know that they're taking a placebo, patients may still show improved health relative to patients with no treatment.

Here is the raw data for those interested (updated to include the 2nd and 3rd tests). Samples 1 and 2 both turned out to be Mexican Coke, Sample 3 was the American Coke in a plastic bottle, Sample 4 was the American Coke in a can.

Although we had a small sample size, with nine people including three regular Coke drinkers, if there was a clear taste difference someone should have been able to distinguish it. In fact, purely by guessing randomly there was a 75% chance that one or more person would correctly pair the samples, and a 49% chance that someone would correctly identify all samples. See the EDIT note below for the results of a second and third taste test!

I generally have a pretty good palate, but since I never drink soft drinks, I was pretty overwhelmed by how sweet and tart the Coke was. As such, asking me to distinguish between Cokes may be like asking a classical music critic to compare Pantera to Napalm Death (i.e. there may well be a difference, with the fault lying in the lack of context /training of the observer).

For a future test, it would be ideal to change the order of the tasting, as other research has found that the first sip is often perceived differently from further sips. I went back and forth several times between the samples, and the more I tasted the more they tasted identical to me (earlier I mistakenly grouped the four samples into mismatched pairs). I'd also like to do a taste test with plain sugar and plain HFCS dissolved in pure water, to see if people can tell the difference with all other factors absolutely identical.

Have you done your own taste test? If so, let me know about it in the comments!

EDIT: Since the industry standard for taste tests is a "triangle" test where two samples are identical and one is not, some people have asked why I went with four. There are two reasons. First, since I couldn't get American coke in glass bottles, I wanted to see if a plastic bottle vs a can made a difference. With only three samples, in theory every sample could have been slightly different, whereas with four I could be confident that if there was a noticeable difference, at least two of the samples should have been consistently paired (the two Mexican coke ones).

The second reason is to increase the confidence of the findings. With a triangle test, a taster has a 33% chance of randomly picking which of the three samples is different ("sample #2 is different"), and a 17% chance of correctly identifying all samples by chance (e.g. "#1 is American Coke, #2 is Mexican Coke, and #3 is American Coke"). While having two samples of each kind of Coke does not affect these probabilities, by telling tasters that the experimental setup is either two pairs of each sample, or one sample of one and three samples of the other, their chance of correctly guessing goes down significantly (assuming that they don't know that I am actually providing two of each sample). This gives them a 14% chance of correctly identifying which samples are the same (e.g." #1 & #2 are the same, and #3 and #4 are the same, but I don't know which is American and which is Mexican") and a 7% chance of correctly identifying all samples.

I recently had a chance to repeat this test with four more tasters (this time I used American Coke in a plastic bottle and Mexican Coke in glass, but again used two samples of each). One of the tasters correctly paired the samples (although she thought the American Coke was Mexican and vice versa), however with 13 total tasters there is an 87% chance someone would have paired the samples correctly by chance. If you consider the second test as an independent event of four tasters, there is still a 46% chance that at least one taster would correctly distinguish all samples.

In order to be test if she could actually taste the difference, I set up another test. This time I went with 5 samples to increase my confidence in the results even further. I wanted to use two samples of one, and three of the other; if I used one and four and it happened that the first sample was the different one it could yield a false positive (since there is a bias for the first sample to taste different). With two and three, even if the taster correctly assumes that is the setup (I didn't tell her how many there were of each), there is still only a 10% chance of distinguishing all samples by chance, and a 5% chance of identifying them all by chance. Her chance of correctly distinguishing the samples on both tests was only 1.4% (so if she was able to do so, we could be confident that she could really taste a difference). Of the 5 samples, she correctly identified only the last two, and incorrectly paired those samples with samples containing the other Coke product.

So in conclusion, less people correctly distinguished the samples than we would have expected by chance alone, and the one person who distinguished them once was unable to do so a second time. It is interesting to note that after the third test, several of us tested the two samples knowing what they were, and each of us thought that there was a clear difference in taste (despite our inability to tell that with our eyes closed). A final interesting test would be to give all tasters a sample of each correctly labeled to "calibrate" their palate. Then the double blind test could be administered to see if they do any better.

2nd EDIT: We finally had a test where the difference was detectable! However, the Mexican coke in this batch was noticeably flatter (less carbonated) which almost certainly had an impact. Even swirling the cups to get most small bubbles out, all 3 tasters tasted a difference. One got the first two samples right, but then said "once I had the American coke aftertaste in my mouth it all tasted the same." I noticed that the Mexican coke was noticeably saltier, which on the one had makes sense as the sodium content is almost double (85 mg vs 40 mg), but on the other hand that's a difference of 1/64 tsp of salt in a whole can, which is a truly miniscule amount per sample cup.

Wednesday, October 10, 2012

Where does your water come from?

Do you know where your water comes from? Many people don't, and it's important if you want to know how secure your water supply is. This new map shows you where the water comes from for almost 500 cities around the world, and for 27 of those cities we have maps showing how much of the place your water comes from is unprotected. The goal is to inspire people to realize that protecting nature near them helps to ensure their continued access to clean water. You can see the map here:

The report explaining how the data behind the map was generated is here:

While I didn't have anything to do with generating the data, I'm pretty proud of how the map was put together, so for those interested, here's how it works. We wanted an easy to use interface (Google Maps being the best choice for simplicity), a really easy way for non-techies to update the data (Google Fusion Tables is great for this), but we also wanted to have full control over the look and feel of the base map (which is much harder to do with Google).

I found some existing code that lets you combine Esri map services (which we can easily customize the look of) with the Google Maps javascript API: That way we get the best features of each of the three publishing options without some of the baggage (fusion tables by default has an awkward interface, Esri products are harder to update and the interface isn't quite as nice, Google Maps has limited base map options).

Since we had two kinds of popups for different cities, we used two different Fusion Tables:
The update process is pretty simple: to add more cities to the map, you just go to Fusion tables and import a spreadsheet with the new cities to add more rows. Google uses the concatenated "City, State" column to map each city (for international cities we use the format "City, Country").

You can simply view the source code of to see how it was accomplished, but I also have some simpler examples to help you get started if you want to replicate this approach:

Wednesday, October 3, 2012

The influence of priority areas on conservation land acquisitions

I just had this paper published in PLoS ONE, which examines the influence that defining priority areas had on where The Nature Conservancy acquired land. In other words, did setting priorities actually cause us to behave differently, or not? Rather than spoil it for you, you can read the answer for yourself here:

Climate Change & Common Sense

A recent article on climate change impressed me with its methodical, clear, and non-judgmental answer to a reasonable question ("Doesn’t the fact that Antarctic ice is getting thicker prove that global warming isn’t happening?"). I discuss why I think this type of response is so rare but so critical (and link to the article) here:

Friday, September 28, 2012

The quickest, easiest way to save water

My latest blog post is essentially an analysis showing that you could shut off your water at home (no toilet, no shower, no washing machine, etc.) and still have less impact than switching from beef to soy once per week. Here's the full article:

If you don't like soy you can still have a big impact by switching to other types of beans / lentils / legumes, and an even bigger impact by switching to grains (just be aware that nuts actually have a pretty high water footprint). If you want to look up the water footprint of specific foods, you can browse through a few of them at, and see a comprehensive list at

For people who don't eat burgers: any 1/3# serving of beef (steak, roast, etc) you swap out for a 1/3# soy burger still saves you about 579 gallons each time. Eating the soy burger instead of a 1/3# serving of pork saves 196 gallons (almost 3 days of home water use), and the soy burger saves 130 gallons over 1/3# serving of chicken (over two days of home water use). If you drink milk, every half gallon of soy milk you buy instead of cow's milk saves 377 gallons of water, which works out to a savings of 47 gallons of water per cup of soy milk. Coconut or oat milk also have low water footprints, but almond milk has a water footprint almost as high as cow's milk.

People interested in the water footprint (how much total water something takes to produce) of various animal products and some plant alternatives should check out

It was pointed out to me (in a comment on that the water use for beef I cited is a global average, and that in the US our beef has a lower water footprint. There is another paper calculating water footprint of livestock by nation (, and they found that the water footprint for a 150g beef burger in the USA would be 562 gallons rather than 621 . That translates to a savings of 520 gallons of water for each soy burger consumed instead of an American beef burger. That still works out so that eating a soy burger instead of an American beef burger once per week saves more water than the average total indoor water use for a week.

Also, hopefully this goes without saying for people who know me, but unlike some similar figures you may have heard (usually from vegetarian advocacy organizations) this one is based on some really solid science and calculations. While one can debate the methodology used, the water footprint numbers have been validated by other authors (Zimmer & Renault 2003, Oki et al 2003). If you want to check or replicate my work you can download the spreadsheet where I made my calculations (which includes the citations) from

Water Footprint / Water Paw

Tuesday, September 18, 2012

Nature's Copycats: Biomimicry in Action

A shorter version of this article appeared on The Nature Conservancy's Cool Green Science blog (, but I didn't want to deprive people of the opportunity to learn about mantis shrimp as well. Here's the original full length article:

When I was in elementary school, I learned that it was “aerodynamically impossible” for bumblebees to fly. Even at that age, it was a clue that humans still have a lot to learn from nature! As it turns out, bees (and other insects) fly more like helicopters than like birds or fixed-wing airplanes, and studying how they fly has led to innovations in the design of tiny autonomous flying robots (useful for surveillance, search and rescue, playing the James Bond theme, etc.). Similarly, the unique way that hummingbirds fly (combining elements of insect and bird flight) is providing clues to building flying machines that can better handle windy conditions.
DelFly Micro, a small camera-carrying ornithopter,” Copyright Delft University of Technology (

Copying nature isn’t a uniquely human pursuit; plants and animals have been doing it for a very long time. For example, both Monarch & Viceroy butterflies have a very similar appearance (despite belonging to different genera), and both contain toxins that make them an unpleasant meal. As these two species evolved towards a common appearance, they benefited from an increased chance that a predator had already learned to avoid orange and black striped butterflies after suffering from a bitter taste and an upset stomach. In this case, both species benefit by looking the same (which scientists call “Müllerian” mimicry) as they both get eaten less.
Monarch Butterfly Viceroy Butterfly

Left image: “Monarch Butterfly”, flickr user steveburt1947. Right image: “Viceroy Butterfly”, flickr user steveburt1947

But of course, not all mimics help each other out. In some cases, just as you’ve built up a tough reputation by spending a lot of energy developing natural defenses, some punk copycat shows up looking for a free ride. For example, many bees, wasps, and hornets share a pattern of alternating yellow and black stripes (another example of Müllerian mimicry). But since so many predators have learned to avoid them, they are also a popular target of “Batesian” (or freeloading) mimics. From moths to flies to beetles, many harmless insects have found that as long as their population size is low relative to their more dangerous lookalikes, predators will play it safe and avoid them too.
Drone Fly Hornet Moth
Left image: “Drone Fly,” flickr user joysaphine. Right image: “Hornet Moth”, flickr user averribi.

While bees and wasps may be the insect “cool kids” other insects want to imitate, an even tougher creature is getting a lot of attention from human would-be mimics lately: the mantis shrimp. This beautiful, terrifying creature is probably best known for its ability to punch with almost the force of a 22 caliber bullet (and has been known to break aquarium glass). But recently, researchers realized that more exciting than the power of their strike is the fact that their arm can withstand thousands of high-velocity strikes before being replaced by molting. That could lead to lighter body armor or even more efficient cars. In addition to being the champion boxers of the crustacean world, mantis shrimp also have the most complex eyes in the animal kingdom. They have 12 different photopigments to see color (as opposed to the paltry three of humans), can see infrared and ultraviolet light, and can distinguish between different forms of polarized light. The part of their eyes that deals with polarized light outperforms synthetic equivalents that are used in CD and DVD players, camera filters, and even 3-D movies and holograms. Even Superman might want to imitate this amazing creature!

Video Thumbnail: “Mantis Shrimp,” flickr user pacificklaus.

But before we congratulate ourselves for our cleverness in imitating nature, perhaps we should be worrying about one more type of biomimicry: animals imitating us. From simple examples like sparrows learning to open automatic doors to get into a bus station café to impressively complex ones (see the video below of an orangutan stealing a canoe, paddling out to a boat, stealing a fish trap, and eating the fish), it might not be long before the idea of dogs playing poker doesn’t seem funny anymore. Now that we know that crows can not only recognize our faces but describe us to other crows, we might want to step up our game before they figure out the best way to put us to work for them. Be sure to check out Biomimicry News to keep track of our progress!

Sunday, September 16, 2012

Is compostable "plastic" really compostable?

Earlier I wrote a post about how "green" compostable containers are, and found that most compostable containers can't actually be composted at home. However, when I got a bag of frozen rhubarb that said it was compostable, I decided to try it for myself. I was hoping that since the bag was so thin it might break down more easily than a thicker cup or something. Not so. Here's what it looked like before being composted (for 4.5 months in a home worm bin):

Here's what it looked like after being composted. Note that while the paper backing degraded, the "plastic" part didn't break down at all as far as I could tell. The strength of the material was unchanged:

Some people I've met claim that with a sufficiently large / hot compost pile at home, this material can indeed be broken down, or that it will break down eventually. I'm putting it back into the bin for another pass through just in case, and I'll report back in several more months!

Thursday, August 16, 2012

Data as Sand: Why Data Management is Relevant to Conservation

For a team meeting a while back, we were asked to record videos that explain what we do. Using grains of sand as a metaphor for pieces of digital information, I walk through how much "sand" we have in the world, and how my work helps people get relevant conservation information.

How Flying Undermines Your Green Lifestyle

How is it possible that a vegan, car-free, green living fanatic can have a bigger carbon footprint than the average American?  Find out how various green living choices compare to the impact of flying at:

Tips for More Eco-Friendly Clothing

Not sure whether bamboo or organic cotton is better for the environment? Confused by all the competing claims about "green" clothing? I sure was before researching and writing this piece.

Tips to Make Your Office More Bike-friendly

Want to green your office by making it easier to bike to work? Here are a few tips to get started:
Green commuting kiosk at The Nature Conservancy's Worldwide Office