New journal article: "Advancing Conservation by Understanding and Influencing Human Behavior"

Interested in what works when it comes to getting people to change their behavior and start acting in support of conservation? This paper (which I'm a minor author on) outlines different approaches to behavior change, and includes some relevant questions to determine which approach will be most successful:
http://onlinelibrary.wiley.com/doi/10.1111/conl.12252/epdf

Here's the citation:
Reddy, Sheila MW, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan RB Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters (2016).