Friday, April 13, 2018
New paper: how "boundary spanners" help innovation spread
There's another paper out from the study of how Conservation by Design (CbD) 2.0 spread through TNC and beyond.
This paper (led by Yuta Masuda, I'm a co-author) focuses on "boundary spanners" - people with informal connections across departments / geography. These “boundary spanners” are four times more likely to spread information about “innovations” (here that means info about CbD 2.0) and to drive changes in attitude that encourage adoption. However, their advantage in spreading info only exists when they have <4 direct reports and are relatively low in the organizational hierarchy (counting levels of who reports to their direct reports etc. etc.).
There's a blog with more info at: https://www.sciencedaily.com/releases/2018/04/180409090127.htm and you can read the paper at http://rdcu.be/Kre4
Masuda, Y. J., Liu, Y., Reddy, S. M. W., Frank, K. A., Burford, K., Fisher, J. R. B., & Montambault, J. (2018). Innovation diffusion within large environmental NGOs through informal network agents. Nature Sustainability. https://doi.org/10.1038/s41893-018-0045-9